At many small colleges and universities, football plays a significant role, both on the field and on the balance sheet. As the largest roster sport in the NAIA, football has a unique ability to influence enrollment, student retention, and institutional finances
University of Saint Francis: Revitalizing Athletics with Data-Driven Insights
The University of Saint Francis (Ill.) has experienced a significant revitalization of its athletics department, thanks in part to the data-driven insights provided by Return on Athletics® (ROA). Between the 2019-20 and 2021-22 academic years, the University of Saint Francis saw an 11.16 percent decrease in student-athlete net tuition and a 25.90 percent decrease in […]


