For small colleges and universities, athletics is about far more than game-day victories; it’s a critical lever in institutional sustainability. Since the inception of the NAIA’s Return on Athletics (ROA) initiative, one key metric has taken center stage: net return. This figure reflects the financial impact of athletic enrollment after accounting for both revenues and […]
What Does It Really Cost to Win in College Sports?
Every college hopes for conference titles, national rankings, and a packed trophy case. But how much does competitive success actually cost? There’s a surprising link between athletics spending and success in the NAIA. Is spending more on college sports a guaranteed ticket to the winner’s circle? How Athletics Spending Shapes Competitive Success New research from […]