Higher education continues to face pressure from declining enrollment, rising operational costs, and increased competition for a shrinking pool of traditional college-bound students. For small and mid-sized institutions, relying solely on historical recruitment models is no longer sufficient to maintain enrollment stability or long-term sustainability. Within this environment, NAIA institutions have increasingly turned to an […]
What’s Driving the Rise in Net Return from Athletics?
For small colleges and universities, athletics is about far more than game-day victories; it’s a critical lever in institutional sustainability. Since the inception of the NAIA’s Return on Athletics (ROA) initiative, one key metric has taken center stage: net return. This figure reflects the financial impact of athletic enrollment after accounting for both revenues and […]