About ROA

It’s no secret that participation in collegiate athletics can positively shape a student-athlete’s future. In addition to scholarship dollars, benefits can include the development of leadership skills, a strong work ethic, and lifelong relationships. But what about the college itself? Is it possible to measure the return on athletics at the institutional level?

The NAIA believes so and is working to identify measurable, quantifiable benefits. While anecdotes can convey the importance of athletics to institutional culture, there is a need for data that can quantify the benefits of NAIA membership to an institution. Return on Athletics™ (ROA) is the NAIA’s proprietary approach to the management of collegiate athletics, putting the business of our member institutions front and center.

ROA will be completed in three phases. The first phase is focuses on existing data and analytics to better articulate the NAIA’s value to both current and prospective members. Phase one establishes the baseline value upon which the NAIA can build.

Phase two builds upon current NAIA strengths. How can athletics better increase enrollment? Is it possible to reduce the administrative burden on schools? How can we create more recruitment advantages and enhance the campus experience? These are just a few of the issues that will be examined.

Finally, phase three focuses on innovation with the ultimate goal of creating new value opportunities to better attract and maintain members. In turn, this will strengthen our organization.


To learn more about the NAIA go to: NAIA.org